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1

Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model

Pham, Phuoc H.M., Gammoh, Bashar S.

Journal:

International Journal of Internet Marketing and Advertising

Year:

2015

Language:

english

File:

PDF, 238 KB

english, 2015

2

Consumer culture brand positioning strategies: an experimental investigation

Gammoh, Bashar S., Koh, Anthony C., Okoroafo, Sam C.

Journal:

Journal of Product & Brand Management

Year:

2011

Language:

english

File:

PDF, 487 KB

english, 2011

3

The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes

S. Gammoh, Bashar, L. Mallin, Michael, Bolman Pullins, Ellen

Journal:

Journal of Product & Brand Management

Year:

2014

Language:

english

File:

PDF, 554 KB

english, 2014

4

Predicting the effectiveness of celebrity endorsements using the balance theory

Roy, Subhadip, Gammoh, Bashar S., Koh, Anthony C.

Journal:

Journal of Customer Behaviour

Year:

2012

Language:

english

File:

PDF, 763 KB

english, 2012

5

The role of salesperson brand selling confidence in enhancing important sales management outcomes: A social identity approach

Gammoh, Bashar S., Mallin, Michael, Pullins, Ellen Bolman, Johnson, Catherine, Johnston, WesleyJ, Johnston, WesleyJ

Journal:

Journal of Business & Industrial Marketing

Year:

2018

Language:

english

File:

PDF, 539 KB

english, 2018

6

In good and bad times: the interpersonal nature of brand love in service relationships

Long‐Tolbert, Sylvia J., Gammoh, Bashar S.

Journal:

Journal of Services Marketing

Year:

2012

Language:

english

File:

PDF, 150 KB

english, 2012

7

Multiple brand alliances: a portfolio diversification perspective

Gammoh, Bashar S., Voss, Kevin E., Fang, Xiang

Journal:

Journal of Product & Brand Management

Year:

2010

Language:

english

File:

PDF, 206 KB

english, 2010

8

Earthworks risk assessment on a heritage railway

Crapper, Martin, Fell, Michael, Gammoh, Imad

Journal:

Proceedings of the ICE - Geotechnical Engineering

Year:

2014

Language:

english

File:

PDF, 861 KB

english, 2014

9

Essential and Toxic Trace Elements and Vitamins in Human Health || Zinc and the immune system: Insights into the role of zinc in autoimmune diseases

Gammoh, Nour Zahi

Year:

2020

File:

PDF, 1.68 MB

2020

10

Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness

Gammoh, Bashar S., Koh, Anthony C., Okoroafo, Sam C.

Journal:

Journal of Product & Brand Management

Year:

2019

File:

PDF, 472 KB

2019

11

Double furrow with raised bed—A new improved mechanized water-harvesting technique for large-scale rehabilitation of arid rain-fed areas

Journal:

Soil and Tillage Research

Year:

2011

Language:

english

File:

PDF, 721 KB

english, 2011

12

Emissions from US waste collection vehicles

Maimoun, Mousa A., Reinhart, Debra R., Gammoh, Fatina T., McCauley Bush, Pamela

Journal:

Waste Management

Year:

2013

Language:

english

File:

PDF, 1.48 MB

english, 2013

13

Antecedents and consequences of salesperson identification with the brand and company

Gammoh, Bashar S., Mallin, Michael L., Pullins, Ellen Bolman

Journal:

Journal of Personal Selling and Sales Management

Year:

2014

Language:

english

File:

PDF, 297 KB

english, 2014

14

Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks

Pentina, Iryna, Gammoh, Bashar S., Zhang, Lixuan, Mallin, Michael

Journal:

International Journal of Electronic Commerce

Year:

2013

Language:

english

File:

PDF, 350 KB

english, 2013

15

Building Brands through Brand Alliances: Does a Second Ally Help?

Kevin E. Voss and Bashar S. Gammoh

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 1.04 MB

english, 2004

16

Corporate brands as brand allies

Mohan, Mayoor, Voss, Kevin E, Jiménez, Fernando R., Gammoh, Bashar S, Balmer, John

Journal:

Journal of Product & Brand Management

Year:

2017

Language:

english

File:

PDF, 617 KB

english, 2017

17

Seasonal variations in the chemical composition of camel milk in Jordan

Haddadin, Malik SY, Gammoh, Sana I, Robinson, Richard K

Journal:

Journal Dairy Research

Year:

2008

Language:

english

File:

PDF, 69 KB

english, 2008

18

Antecedents of Belief in Global Citizenship: A Two-Country Empirical Investigation

Gammoh, Bashar S., Koh, Anthony C., Okoroafo, Sam C., ELSamen, Amjad Abu

Journal:

Journal of Global Marketing

Year:

2015

Language:

english

File:

PDF, 181 KB

english, 2015

19

Consumer evaluation of continuous and discontinuous innovation

Gammoh, Bashar S., Voss, Kevin E., Skiver, Ryan

Journal:

American Journal of Business

Year:

2011

Language:

english

File:

PDF, 219 KB

english, 2011

20

Anxiety, stress, and quality of life among Iraqi refugees in Jordan: A cross sectional survey

Al-Smadi, Ahmed Mohammad, Tawalbeh, Loai Issa, Gammoh, Omar Salem, Ashour, Ala Fawzi, Alshraifeen, Ali, Gougazeh, Yazeed Mohammed

Journal:

Nursing & Health Sciences

Year:

2017

Language:

english

File:

PDF, 217 KB

english, 2017

21

Preparation of mayonnaise from extracted plant protein isolates of chickpea, broad bean and lupin flour: chemical, physiochemical, nutritional and therapeutic properties

Alu’datt, Muhammad H., Rababah, Taha, Alhamad, Mohammad N., Ereifej, Khalil, Gammoh, Sana, Kubow, Stan, Tawalbeh, Deia

Journal:

Journal of Food Science and Technology

Year:

2017

Language:

english

File:

PDF, 1.39 MB

english, 2017

22

The effects of protein-phenolic interactions in wheat protein fractions on allergenicity, antioxidant activity and the inhibitory activity of angiotensin I-converting enzyme (ACE)

Gammoh, Sana, Alu’datt, Muhammad H., Alhamad, Mohammad N., Rababah, Taha, Al-Mahasneh, Majdi, Qasaimeh, Ahmad, Johargy, Ayman, Kubow, Stan, Hussein, Neveen M.

Journal:

Food Bioscience

Year:

2018

Language:

english

File:

PDF, 915 KB

english, 2018

23

Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery

Gammoh, Bashar S., Jiménez, Fernando R., Wergin, Rand

Journal:

International Journal of Electronic Commerce

Year:

2018

Language:

english

File:

PDF, 603 KB

english, 2018

24

Contents, profiles and bioactive properties of free and bound phenolics extracted from selected fruits of the Oleaceae and Solanaceae families

Alu'datt, Muhammad H., Rababah, Taha, Alhamad, Mohammad N., Gammoh, Sana, Ereifej, Khalil, Al-Karaki, Ghazi, Tranchant, Carole C., Al-Duais, Mohammed, Ghozlan, Kawther A.

Journal:

Lebensmittel-Wissenschaft und-Technologie / Food Science and Technology

Year:

2019

Language:

english

File:

PDF, 501 KB

english, 2019

25

Hepatoprotective Actions of Ascorbic Acid, Alpha Lipoic Acid and Silymarin or Their Combination Against Acetaminophen-Induced Hepatotoxicity in Rats

Abdulrazzaq, Anmar M., Badr, Mujtaba, Gammoh, Omar, Abu Khalil, Asad A., Ghanim, Bayan Y., Alhussainy, Tawfiq M., Qinna, Nidal A.

Journal:

Year:

2019

Language:

english

File:

PDF, 879 KB

english, 2019

26

Herbal yield, nutritive composition, phenolic contents and antioxidant activity of purslane (Portulaca oleracea L.) grown in different soilless media in a closed system

Alu’datt, Muhammad H., Rababah, Taha, Alhamad, Mohammad N., Al-Tawaha, Abdelrazzaq, Al-Tawaha, Abdel Rahman, Gammoh, Sana, Ereifej, Khalil I., Al-Karaki, Ghazi, Hamasha, Hassan R., Tranchant, Carole C

Journal:

Industrial Crops and Products

Year:

2019

Language:

english

File:

PDF, 390 KB

english, 2019

27

The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach

JimÃ©nez, Fernando R., Gammoh, Bashar S., Wergin, Rand

Journal:

The Journal of Marketing Theory and Practice

Year:

2020

File:

PDF, 897 KB

2020

28

Syrian female war refugees: preliminary fibromyalgia and insomnia screening and treatment trends

Gammoh, Omar S., Al-Smadi, Ahmed, Tayfur, Malak, Al-Omari, Manal, Al-Katib, Walid, Zein, Sima, Attarian, Hrayr

Journal:

International Journal of Psychiatry in Clinical Practice

Year:

2020

File:

PDF, 731 KB

2020

29

Linearity Theory of Stochastic Phase-Interpolation Time-to-Digital Converter

Gammoh, Khalil, Peterson, Cameron K., Penry, David Aaron, Chiang, Shiuh-Hua Wood

Journal:

IEEE Transactions on Circuits and Systems I: Regular Papers

Year:

2020

File:

PDF, 3.55 MB

2020

30

Consumer evaluation of brand alliance signals

Bashar S. Gammoh, Kevin E. Voss, Goutam Chakraborty

Journal:

Psychology and Marketing

Year:

2006

Language:

english

File:

PDF, 185 KB

english, 2006

31

Refractive error and ocular biometry in Jordanian adults

Edward A. H. Mallen, Yazan Gammoh, Muawyah Al-Bdour, Fouad N. Sayegh

Journal:

Ophthalmic and Physiological Optics

Year:

2005

Language:

english

File:

PDF, 300 KB

english, 2005

32

Human papillomaviruses, cervical cancer and cell polarity

Thomas, M, Narayan, N, Pim, D, Tomaić, V, Massimi, P, Nagasaka, K, Kranjec, C, Gammoh, N, Banks, L

Journal:

Year:

2008

Language:

english

File:

PDF, 370 KB

english, 2008

33

Inhibition of HPV-16 E7 oncogenic activity by HPV-16 E2

Gammoh, N, Isaacson, E, Tomaić, V, Jackson, D J, Doorbar, J, Banks, L

Journal:

Year:

2009

Language:

english

File:

PDF, 228 KB

english, 2009

34

HPV E6 specifically targets different cellular pools of its PDZ domain-containing tumour suppressor substrates for proteasome-mediated degradation

Massimi, Paola, Gammoh, Noor, Thomas, Miranda, Banks, Lawrence

Journal:

Year:

2004

Language:

english

File:

PDF, 295 KB

english, 2004

35

Crosstalk between the human papillomavirus E2 transcriptional activator and the E6 oncoprotein

Grm, Helena Sterlinko, Massimi, Paola, Gammoh, Noor, Banks, Lawrence

Journal:

Year:

2005

Language:

english

File:

PDF, 565 KB

english, 2005

36

Building Brands through Brand Alliances: Does a Second Ally Help?

Kevin E. Voss, Bashar S. Gammoh

Journal:

Marketing Letters

Year:

2004

Language:

english

File:

PDF, 151 KB

english, 2004

37

Role of autophagy in histone deacetylase inhibitor-induced apoptotic and nonapoptotic cell death

Gammoh, N., Lam, D., Puente, C., Ganley, I., Marks, P. A., Jiang, X.

Journal:

Proceedings of the National Academy of Sciences

Year:

2012

Language:

english

File:

PDF, 559 KB

english, 2012

38

Regulation of the hDlg/hScrib/Hugl-1 tumour suppressor complex

Paola Massimi, Nisha Narayan, Miranda Thomas, Noor Gammoh, Susanne Strand, Dennis Strand, Lawrence Banks

Journal:

Experimental Cell Research

Year:

2008

Language:

english

File:

PDF, 7.53 MB

english, 2008

39

SNARE Proteins Are Required for Macroautophagy

Usha Nair, Anjali Jotwani, Jiefei Geng, Noor Gammoh, Diana Richerson, Wei-Lien Yen, Janice Griffith, Shanta Nag, Ke Wang, Tyler Moss, Misuzu Baba, James A. McNew, Xuejun Jiang, Fulvio Reggiori, Thomas

Journal:

Year:

2011

Language:

english

File:

PDF, 1.97 MB

english, 2011

40

Distinct Autophagosomal-Lysosomal Fusion Mechanism Revealed by Thapsigargin-Induced Autophagy Arrest

Ian G. Ganley, Pui-Mun Wong, Noor Gammoh, Xuejun Jiang

Journal:

Year:

2011

Language:

english

File:

PDF, 2.00 MB

english, 2011

41

Processing of autophagic protein LC3 by the 20S proteasome

Gao, Zhonghua, Gammoh, Noor, Wong, Pui-Mun, Erdjument-Bromage, Hediye, Tempst, Paul, Jiang, Xuejun

Journal:

Year:

2010

Language:

english

File:

PDF, 1.06 MB

english, 2010

42

Interaction between FIP200 and ATG16L1 distinguishes ULK1 complex–dependent and –independent autophagy

Gammoh, Noor, Florey, Oliver, Overholtzer, Michael, Jiang, Xuejun

Journal:

Nature Structural and Molecular Biology

Year:

2012

Language:

english

File:

PDF, 1.18 MB

english, 2012

43

How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?

Voss, Kevin E., Gammoh, Bashar S., Fang, Xiang

Journal:

Psychology and Marketing

Year:

2012

Language:

english

File:

PDF, 731 KB

english, 2012

44

An improved wide furrow micro-catchment for large-scale implementation of water-harvesting systems in arid areas

Journal:

Journal of Arid Environments

Year:

2013

Language:

english

File:

PDF, 382 KB

english, 2013

45

Autophagy in cancer biology and therapy

Gammoh, Noor, Wilkinson, Simon

Journal:

Frontiers in Biology

Year:

2014

Language:

english

File:

PDF, 361 KB

english, 2014

46

Is the "3+3" Dose-Escalation Phase I Clinical Trial Design Suitable for Therapeutic Cancer Vaccine Development? A Recommendation for Alternative Design

Rahma, O. E., Gammoh, E., Simon, R. M., Khleif, S. N.

Journal:

Clinical Cancer Research

Year:

2014

Language:

english

File:

PDF, 1.27 MB

english, 2014

47

Investigation of Natural Lipid–Phenolic Interactions on Biological Properties of Virgin Olive Oil

Alu’datt, Muhammad H., Rababah, Taha, Ereifej, Khalil, Gammoh, Sana, Alhamad, Mohammad N., Mhaidat, Nizar, Kubow, Stan, Johargy, Ayman, Alnaiemi, Ola J.

Journal:

Journal of Agricultural and Food Chemistry

Year:

2014

Language:

english

File:

PDF, 642 KB

english, 2014

48

Effects of Barley Flour and Barley Protein Isolate Addition on Rheological and Sensory Properties of Pita Bread

Alu'datt, Muhammad H., Rababah, Taha, Al-Rabadi, Ghaid J., Ereifej, Khalil, Gammoh, Sana, Masadeh, Nather, Torley, Peter J.

Journal:

Journal of Food Quality

Year:

2014

Language:

english

File:

PDF, 218 KB

english, 2014

49

V-ATPase and osmotic imbalances activate endolysosomal LC3 lipidation

Florey, Oliver, Gammoh, Noor, Kim, Sung Eun, Jiang, Xuejun, Overholtzer, Michael

Journal:

Year:

2015

Language:

english

File:

PDF, 1.12 MB

english, 2015

50

DENND1A gene variants in Bahraini Arab women with polycystic ovary syndrome

Gammoh, Emily, Arekat, Mona R., Saldhana, F. Lisa, Madan, Samira, Ebrahim, Bashayer H., Almawi, Wassim Y.

Journal:

Year:

2015

Language:

english

File:

PDF, 219 KB

english, 2015